#benefit utilisation
2 posts tagged benefit utilisation, newest first.
- The 30-Day Pre-Renewal Window Is Already Too Late: The Premium Banking Retention PlaybookPremium card renewal decisions form at -90 days, not -30. The PB-REN and PB-DOWN intervention sequence that closes the gap between 82% and 91% renewal rates.10 min read
- Benefit Utilisation Is the Only Renewal Metric That Matters: And Most Premium Banks Don't Measure ItCardholders who use 3+ headline benefits in 90 days renew at 1.7x. The utilisation gap is a delivery problem five interventions close.11 min read