#monetisation
3 posts tagged monetisation, newest first.
- Your Battle Pass Converts 40% Below Its Ceiling Because You're Pitching It Before the Player Proves They Value It66% of top-grossing games have a battle pass. The highest-converting pitch is post-first-free-tier, not season launch. Per-player live ops, not mass blasts.10 min read
- Your Game Has Five Payer Tiers and One Monetisation Strategy: That's the ProblemMinnows to krakens need different architectures. Dolphin cultivation, whale briefs, and why one strategy across five tiers is a revenue leak.10 min read
- 1.5% to 5% Free-to-Payer Conversion: Why the Gap Is a Timing Problem, Not a Price Problem77% of first IAPs happen in the first two weeks. The 1.5% to 5% conversion gap is timing: six conversion interventions, not a cheaper starter pack.10 min read