#win-back
2 posts tagged win-back, newest first.
- The Post-ATT Lifecycle Problem: What You Lost When iOS 14.5 Shipped, and Where the Revenue Went29% ATT opt-in is the permanent state. Win-back costs 5–7× less than UA. First-party lifecycle architecture that compounds without IDFA.9 min read
- Win-Back Is a Sequence, Not a Campaign: The 90-Day Framework Every Growth PM NeedsDormant customers are sunk CAC. Win-back only works as a 90-day sequence with hard stops, not a single discount email.10 min read